Are you a business owner who is always confused whenever you hear these terms that is Performance Marketing and branding today in this blog I am going to tell you what exactly does Performance Marketing mean and what exactly does branding mean, so that whenever you come across these words you should not feel confused and you should be able to take a right decision whether to proceed with Performance Marketing or branding or both.
whenever we hear theTerm Performance Marketing what comes to our mind is Performance Marketing means Google ads, Facebook ads, Instagram ads, LinkedIn ads or Twitter ads. overall what we feel is Performance Marketing means ads, now with this the question comes here is performance marketers are highly paid there are some performance marketers who are paid as high as one crore per annum.
Now why are they being paid so much, when in today's world that is in 2023 running ads on these platforms has become very easy, I can even tell you that if a person of 10 standard does a small course or something he can also start running his own ads on these platforms, I don't say that he can make advanced campaigns and all those things but yes he can start running ads but what is the difference that performance marketers are doing that They are making so much money.
let's understand the actual meaning of a Performance Marketing now here you can see Performance Marketing is the process of running profitable campaigns to grow a business right to grow a business now the main thing that you can see here is it should be a profitable campaign anyone can run a Google ads anyone can
Run a Facebook ads anyone can run ads but performance marketer is the person who runs a profitable ad campaign now what does it take to make a profitable campaign is it so easy in today's competition where there is a huge competition and cpcs are skyrocketing so let's see what all does a performance marketer need to know performance marketer needs to know these many skills
One is business thinking simply if he starts running ads by knowing the technical knowledge that is not going to work in order to make that a profitable campaign he has to have this business thinking he has to have the problem solving capability wherever in a marketing Journey there is a problem he should be a person who can connect the dots and figure out where is the actual problem fixing that problem and then again getting back the business
Rolling is what a Performance Marketing means right next he should know paid advertising he should know analytics uh he should know to give value proposition for the products and services and he should know conversion optimization like how to increase the conversions in the same ad budgets he should know attribution he should know copywriting writing very good ad copies a very good landing page copies and emailers different different things he should
Know technology okay where exactly which is a better technology to use which is the technology to not use right next he needs to know content and he needs to know assets like websites Google my business or different different assets you need to play around with each and every asset CRM and all those things now uh he should also have certain understanding of UI or ux and he should mainly understand the business gaps because of what Gap the campaigns are
Not being profitable sometimes there are gaps actually in the different departments apart from uh marketing even that he has to be able to understand and figure out otherwise accordingly to the business owners so that they can take actions and again the campaigns can be profitable and business can also be a profitable growing business now hope you understand what all it takes to be a performance marketer right now
Who is a complete performance marketer as I told you a complete performance marketer can connect the dots and point out exactly where is the problem in the marketing Journey and fix the problem he has to figure out where is the problem he has to have the capability to fix the problem only this person can become a complete performance marketer now once we are done with Performance
Marketing hope you have clear idea what is Performance Marketing let's get into branding now what is branding any marketing activity that you will do to build an emotional connection or relationship with your customers is branding brand is a person's perception towards your business for example whenever I we say cook you remember one sentence
Right now this is the perception that that brand has put in a lot of effort to build in consumers whenever we say KFC the first thing you may remember is the KFCs that logo red color logo and uh second thing few people may remember is whenever you come across a KFC store the smell that comes from the KFC's crispy chicken right that uh taste and this thing automatically trigger right that is the connection which that brand has built with its users or customers it has
Not happened automatically there goes a lot of effort in the background from the marketing team and branding team to bring these kind of connections with the customers so let's see what all it takes to do branding next is branding yes C logo is most of the people what they understand is branding means logo right they go for a very good logo and
All those things but logo is just one part of branding other parts are colors what are the colors you are using for all your brand marketing on each and every marketing uh collateral that goes out whether it is a website Flyers landing pages logo or anything business card everywhere your brand colors have to be same and they have to resonate with your brand then what is the tone with which your brand is sending out messages then
Messaging okay your messaging should be same across all the platforms right you can see why did thanda Matlab Coca-Cola that particular thing comes as the messaging which was used in almost every marketing platform or branding platform by Coke and it was soon as thrown to us so many times repeatedly over number of years that it got imbibed in US right so the messaging needs to be consistent and video ads same thing uh
The Branding all colors and tones everything have to be messaging have to be taken care while doing video ads whether it is TV commercials or YouTube videos or any social media videos everywhere The Branding has to be kept in place next is influencer or celebrity collaborations uh the brand has to collaborate with influencers in the same industry and celebrities who resonate with its brand values for example if there is a brand who always wants to win
Who is ready to take the challenges who is innovating like anything going to be always number one they can resonate with uh Virat Kohli or uh someone who is always winning right a celebrity who is always winning that kind of uh celebrity collaborations the extra content marketing even your content pieces which you put out have to resonate with your branding next is social media management all the posts that you post on social media should buy
It with this brand colors uh tone messaging and all those things next uh if you are in a real estate industry you can have virtual tours and activities that you do in malls to get brand recognition to people who visit Mars again magazine ads front page ads and newspapers airport ads when you go to airport you see ads right Those ads only tell you about the brand name and probably they don't give you any call to action like
Call to this number if you want to get this or anything there is no call to action in most of the branding activities there is no call to actions again in billboard ads you can see brand name is written in huge and everything but there is no this thing next is education marketing and there are many more different different types of branding so hope now you understand what all goes in the branding thing now let's see the major differences between
Performance Marketing and branding in Performance Marketing these are the six major major uh differentiators now first is Roi now in Performance Marketing you have immediate return on investment you can measure it if there is a negative Roi you can fix it and improve it but if branding takes a lot of time there is no immediate Roi there next is call to action in Performance Marketing there is no there is call to action immediately
Like you will show ad and tell callers meet us come or whatever it is right the call to action is there but in branding there is no call to action it is just put to show people that we are this brand we provide this but they will not put call to action next preferred for whom is it preferred Performance Marketing is prepared for any type of business if you are starting a new
Business today you can start with Performance Marketing to generate lead to generate new business but branding is not for new business it is for growing businesses or profitable businesses why I'm telling growing businesses here is they should have enough Investments like uh funded companies or someone who are Visionary businesses who have money to do branding now the rule of thumb here is if you have one rupee start with Performance
Marketing if you have two rupees only then invest one rupee in Performance Marketing and one rupee in branding next is time duration Performance Marketing can be done within months immediately right it doesn't take a lot of time but branding takes several years to be done properly next measurement Performance Marketing is easy to measure and the measurements are 100 accurate but in branding it is difficult to measure and it is not 100
Accurate right hope now you are clear with the differences of Performance Marketing versus branding thank you so much for watching this video kindly like this video and share this video with other business owners so that they can be clear about what is Performance Marketing and what is branding and which type of marketing activity they have to start depending on their business type thank you so much in case if you want this uh activities to be done by a
Professional agency you can connect with perco your digital or in case if you want to learn these things for on your own you can subscribe to my YouTube channel and you can also join my VIP group the link is given in the description thank you so much take care bye